Apple sold 3.3 million iPads 2nd quarter, the first quarter of the product on the market. That was more than the number of MacBook (2.5 million), which sells 2nd quarter. Plus, both products combine Apple catapulted from No. 7 to the world market for notebook No. 3
Meanwhile, all other five notebook vendors saw their growth slow over the same period, suggesting that IPAD cut into their sales. IPAD these figures to be short-term hit on a unique hype and expectations for the product, or will be further reinforced during the back-to-school and holiday seasons? This will be one of the most interesting trends observed in the second half of 2010.
However, IPAD has sold enough units to laptop makers alarm and make them think about how to react. Almost all of them are already working on competing tablets, powered by Google Android in most cases.
But laptop makers should also look at factors that are run IPAD popularity and to consider how some of these factors could be co-opted into the notebook. Here are the top six:1st Battery life is a killer feature
When Apple first shared technical specifications IPAD and claimed 10 hours battery life, I rolled my eyes. Published battery life numbers rarely hold in the real world. However, IPAD actually exceeded expectations. I easily milked 11-12 hours of battery life from IPAD, and others such as Walt Massberg from The Wall Street Journal reported the same.
This type of battery power is great for business professionals, as untethers it from the charger for an entire business day. Whether it's a full day of the hearing or cross-country flight, they can concentrate on their work without having to worry about finding places to connect at some point. I see more business users stated that it was their primary motivation for using IPAD.2nd Instant updates to the equation
The fact that you can simply click IPAD's power button and have it instantly awakened from the sleep state and is ready to pull up a web page, look at the calendar, or access a mail is another major plus. Compare that to drag your laptop into a conference room, for example. Even the best laptops with Windows, Mac or Linux will take about 30 seconds to boot and then you log in, and wait some more until the OS is ready.
You do not always want to fire your laptop at the beginning of the meeting and leave, because he could then you get distracted or appear as if you're not paying attention to other people in the room. But if something comes up and you want quick access to information, then you want it immediately so you do not tell other people in the room: "Hold on one second, while I pull up that data," which may break the flow of conversation and even look like you unprepared.
While some laptops can accomplish something similar to quickly go in and out of sleep state when they flip the lid open or closed, it can cause problems with regular wireless networks, and other basic functions, and tends not to be as fast as IPAD.3rd Centralize software
Feature, which IPAD infinitely useful for many different tasks, it is a massive platform of third party applications, all of which are available in a central repository (this is the main feature) - Apple's App Store. App Store also serves another valuable function: All updates for apps IPAD also be addressed there.
On the other hand, that with laptops, where you can get software preloaded on the compter, buy shrink-wrapped software, or download it from the Internet, and then almost all the different programs have their own software updaters. It's more complicated and confusing process for the average user. There is no reason why the desktop / laptop OS platform can not have the App Store. Recently I noted that Ubuntu Linux has a nice 10.04 step in that direction.4th Simple interfaces are best
There's classic children's book called Simple pictures are best, where the photographer is trying to do a family portrait and the family keeps wanting to try crazy things and add other things to a portrait photographer keeps repeating over and over again, "Simple pictures are best."
It's the same with the user interface. There is a natural tendency to want to keep trying to throw more things to satisfy many different use cases. But more discipline you can keep, the better the UI. Since IPAD runs on Apple's IOS (Smartphone) operating system, is extremely limited in many respects. However, these restrictions and it is evident to most users, because it requires little to no training. People can just point and click their way through menus and apps.
Software makers were attemtping simplified version of traditional OS interface for years, since Microsoft Bob into Windows Media Center on Apple's Front Row. None of them worked very well. The question may be one of the OS rather than the UI. Could thin, basic laptop running OS smartphone? I suppose we will see some vendors try the following year.5th Most users consume, not create
One of the biggest complaints IPAD is that it offers subpar experience for content creation. There is no doubt about it, and frankly, it's one of the reasons that I personally do not use too much IPAD. It is mostly a reader of books, documents and pictures for me, because when I go online I typically do a lot of content creation, from writing articles for TechRepublic posting photos on Flickr, the tech news broadcast on Twitter.
However, I'm not the average user. Even with the proliferation of social networking, which is much more interactive, September 1, 1990 the principle still applies in most of the site. This means that only 1% of users are the real creators of content, while 9% of the commenters and modifiers, and the remaining 90% are simply readers or consumers. IPAD is a great device for content consumers. But it's not very good for the creators and modifiers, which are strong candidates to Both adhere to today's laptop form factors, "Which is perfect for people who type a lot and manipulate content.
This leaves a huge market that could easily be a goldmine for IPAD. Consequently vendors need to think about ways to better notebooks content consumption device.
6th Size does matter
Be able to carry a laptop bag without IPAD is another huge plus. The power adapter is still small enough to roll up and put in your pocket, jacket or purse. The diminutive size of the IPAD professionals may feel as though they travel very light, especially when they are used to lugging a laptop bag that included a laptop and lots of accessories to support it. Frankly, working with the IPAD tray table is much more spacious experience than trying to use most of the notebooks.
Lightweight nature of the IPAD can also increase the likelihood that experts will wear into the boardroom, or in someone else's office to show a document or Web page, for example.
There are plenty of ultra-portable notebooks on the market from virtually every vendor, but tend to be special purpose machines and are often higher prices. Given the success of the IPAD, sellers might want to reconsider their strategy ultraportable look to make these devices smaller, cheaper and better for battery life. They may also consider experimenting with mobile OS, Android as some of these devices.
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